We’re pleased to share that Influencer has been shortlisted for Campaign Media Company of the Year 2026, one of the industry’s most competitive awards recognising the UK media and advertising businesses driving growth, innovation, commercial impact, and change in how brands connect with modern audiences.Influencer appears on the shortlist alongside established leaders from across the industry, including Bauer Media, Sky, JCDecaux UK, SheerLuxe and The Telegraph. This reflects the growing role of creator marketing as a key driver of growth, particularly as social commerce continues to evolve, with awareness, consideration, conversion and loyalty increasingly happening within a single piece of content.

‍Ben Jeffries, our CEO and Co-founder of Influencer, said: “Recognition in this category reflects how significantly the media landscape has evolved. Creator partnerships are no longer a standalone channel, they are increasingly central to how brands drive relevance, performance and long-term growth. As social commerce develops, the distance between discovery and purchase continues to shrink, with content now influencing multiple stages of the decision-making process.”

‍Alongside this, we have also been shortlisted at the Campaign Media Awards for our work on Monzo’s The Book of Money campaign, recognised in the Best Branded Content category. The shortlist places the campaign alongside work from major brands including McDonald’s, Netflix, Google Gemini and Aldi.

‍The Book of Money was developed to make conversations around personal finance feel more open and less intimidating, using creators to share relatable, real-life perspectives on managing money. By prioritising real perspectives rather than formal financial advice, the campaign helped position financial confidence as something achievable, encouraging audiences to engage with a topic that is often avoided.

Together, the shortlists highlight the increasing role creators play not just in content distribution, but in shaping how brands build relevance, trust and commercial impact across the media mix.

We would like to thank our clients, partners and team members who continue to shape the company and the work we produce. The Campaign Media Company of the Year winners will be announced on the 22nd April, with Campaign Media Awards winners announced on the 30th April.