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Time to BeReal: The New “Anti” Social Network

Many people may quickly be becoming familiar with a growing phenomenon. Picture the scene: maybe you’re in the queue for the bar with a...

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All Things TikTok with: @The.Extra.Girl

I sat down with Dalia Cromwell (@the.extra.girl) to discuss her journey in becoming a creator during lockdown...

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Funny Matters: How Creators And Brands Bring Smiles To Our Faces

In the past year, social media has been a saviour for many - a way for people to keep in touch with loved ones, whilst also providing...

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Depop: The Creators You Need To Know

More than 3 in 5 consumers said environmental impact and sustainability are important factors when making purchasing decisions, so...

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Driving Success: How One Creator Merged Travel And Automotive In His Influencer Marketing Content

2020 saw the travel industry hit hard. But it also saw many involved in the space pivot into new and exciting areas...

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Monetization and the influencer marketing landscape: what you need to know

We’re seeing more and more monetization options be made available by social media platforms across the globe. Why? It helps creators earn...

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Eat, Sleep, Exercise, Repeat: an interview with fitness creator Harvey Armstrong

As we see gyms across the UK open their doors to the public once again, Influencer’s Talent Director Hannah Banks sits down with content...

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Pinterest’s International Women’s Month Initiative: A Conversation With Nicole Ocran Cnd Cathryn Wood

For the month of March, Pinterest UK is celebrating everything that empowers women - from celebrating female founders to learning from...

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Game On: How The Gaming Industry Will Win In 2021

Online gaming has seen a sudden surge in popularity; with many countries around the world in national lockdowns, people have turned to...

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5 Creators Who Made Their Mark In 2020

There have been so many amazing creators to celebrate in 2020, with creatives having more time to dedicate to their craft and...

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TikTok: A Year In Review

2020 has been a crazy year for the world, but an amazing year for TikTok. At the start of the pandemic, TikTok was downloaded 113 million...

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Unsocial Media: What Netflix's 'The Social Dilemma' Has Taught Influencer Marketing

Influencer has today published a report exploring and highlighting what success in influencer marketing looks like for...

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Influencer CVO Caspar Lee Gives His Take On 2020 And His Predictions For Social Media Trends In 2021

Influencer chief visionary officer and YouTube creator Caspar Lee discusses his take on the past year and his predictions for...

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The Relationship Between Content Creators, Influencer Marketing And The Music Industry

With the rise of apps that have a centralised music offering, and the pandemic shifting what consumers want to see, the music industry is...

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Good Influence: In Conversation With The Fund For Global Human Rights

Influencer’s CEO Ben Jeffries sits down with The Fund for Global Human Rights CEO Regan Ralph to discuss what sets the Fund...

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Pinterest's Black History Month Initiative: A Conversation With Ghenet Randall

Influencer’s marketing director Hester Bates sits down with lifestyle creator Ghenet Randall to discuss Pinterest’s Black History Month...

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Why Self-Development Creators Are Having A Moment In 2020

As the pandemic has swept the globe and many of us have all been in lockdown, there has been a notable shift in the kind of content...

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Influencer Partners With Pinterest To Support Their Black History Month Activation: Black Gold

Influencer is proud to partner with Pinterest, the visual discovery engine and social media platform, to support their latest activation...

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The launch of the Creator Union

The Creator Union has launched in an attempt to regulate the influencer marketing industry and protect its creators. As with many other...

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How TikTok challenges brands to think differently

Influencer’s chief executive officer Ben Jeffries sits down with TikTok’s head of creator solutions for Europe, Julien Wettstein, to...

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'Brands must show their support all year round, not just during Pride month': marketing and Pride in a creator's words

This Pride month, Influencer’s creative strategy lead Danny Crutchley sits down with lifestyle creator Joel Wood to discuss what it means...

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YouTuber and Influencer co-founder Caspar Lee Launches #LookingForward campaign alongside The Prince’s Trust

YouTuber and Influencer co-founder and CVO Caspar Lee has launched the #LookingForward campaign on social media, alongside...

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How is coronavirus affecting travel influencers?

Influencer chief executive officer Ben Jeffries sits down with travel creator Alex Stead to discuss the impact of coronavirus on the...

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Influencer Marketing From Home: Content Creators Who Are Leading The Way

In uncertain times like these, society relies on social media as a source of relief, an entertainment outlet, and an escapism tool...

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The Legal Issues That Influencers and Marketers Must Get Right

The exponential growth of influencer marketing has caught the eyes of many across the commercial landscape. It is an area that has become...

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Why Instagram will win with creators

At last count, there were almost five million pieces of brand-influencer collaboration content on Instagram, a number that’s only...

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How Fashion Creators Are Using Social Media To Make A Positive Impact In The World of Sustainability

With recent environmental issues making front-page news, the onus has fallen on us all to take responsibility as individuals. This is...

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Seven predictions for influencer marketing in 2020

2019 saw huge developments for the influencer marketing industry; from TikTok becoming the most popular platform of the year to Instagram...