Creator First. Axés sur les résultats.

For the launch of the new Channel 4 TV series Rise & Fall, we worked with some of TikTok’s most iconic comedy and lifestyle creators and duos with a combined audience of +9M such as; GK Barry, Moyo & Woody and Kleiny. Creators were tasked to compete in the Rise and Fall Branded Effect challenge, to drive talkability, encourage users to engage with the filter on TikTok, and in turn tune into the new show. The branded effect was built specifically for the show’s launch. The brief tasked us to find suitable creators who aligned with two personality groups ‘grafters and rulers’ as seen on the show. We were able to successfully tap into our knowledge of different communities on TikTok to find creators who represented both categories.

We were tasked with creating awareness of Costa’s new ready to drink range with an out of the box creative and our biggest budget to date. This campaign was highly focused on paid media assets and a first-for-brand YouTube Shorts trial. We gave creators on the campaign the task of celebrating the Ready to Drink range; matching their smooth drink quality by showcasing their talent in the smoothest and slickest way possible. To achieve that, we invited creators with special skills (video-editing, dancing, ice skating) to produce a smooth transition while having a Costa coffee. In line with this campaign we ran a Nielsen report to assess intent to purchase ready-to-drink coffee cans from Costa and the results were staggering! - Awareness of Costa was maintained at 3 in 5 when asked to name ready-to-drink coffee brands unprompted - Those exposed to the content had a 81% more favourable view of Costa’s ready-to-drink coffee range.

Influencer partnered with Coca-Cola to generate global buzz around Coca-Cola Zero Sugar. Our mission was to help the soft drink behemoth capitalise on their TV-marketing campaign starring Gigi Hadid by inspiring creators around the world to post content all on the same day, making this our most extensive global campaign to date! Were we excited? You bet. With the theme for the campaign focused around the "Recipe for Magic” over 120 creators across the globe went all out to create over 300 pieces of content with their take on magic, from a family Sunday lunch to a friends' hangout on Friday night. Our biggest challenge but also our biggest achievement was executing at a global scale across all five continents but this diversity led to a rich palette of global content that created a tidal wave of engagement for Coca-Cola across the seven seas.

There were two aims of this campaign. The first was to use creators to spread awareness of the first episode of BBC Earth’s new series, Seven Worlds One Planet. The second was to drive audience members to BBC Earth’s YouTube channel where they could watch extra behind the scenes footage. To achieve these aims, we worked with 4 creators who have an interest in creating awareness of the current state of the planet, in order to spread awareness over both Instagram and Twitter. Each creator also filmed their live reactions so the BBC could produce a montage for their social media channels. This campaign was a quick turnaround with amazing results.

ASOS aimed to heighten awareness and drive conversions for its latest product launches and trending styles across its design and partner brand lines. The challenge was devising a strategy to capitalize on TikTok's dynamic environment and maximize engagement.

In May 2023, we launched a targeted TikTok campaign to drive awareness of Amazon Gaming Week and advertise a range of specific tech and gaming products. From sign-off to completion, this campaign was wrapped in just three weeks, but in that short time, through our optimised organic and paid distribution strategy, we generated some 2.7m content impressions and almost 100k in engagements - including 13k of link-clicks. Amazon was so impressed by the performance of our campaign, the quality of the campaign content, and the speed of delivery that they booked a much larger, multi-market campaign with us for the second Amazon Gaming week of the year.

The campaign aim was to promote the launch of the Arto LIFEWTR and their mission to provide a canvas for emerging artists. The bottles featured designs from Yinka Ilori, Craig & Karl and Lynnie.z. To do so, we worked with 21 artist creators who each created content inspired by the Atro LIFEWTR bottles. Each creator produced unique and original artwork, with 5 artists from the campaign and 2 additional lifestyle creators also attending the Arto LIFEWTR press launch event.

The campaign aim was to highlight the strong connection that Barclays has to Pride. To do so, we worked with 6 creators, who are all well-known within the LGBT community, attending the Pride parades across the UK. Our creators walked in the Pride parades alongside the Barclays float, wearing the Barclays Pride t-shirts.