Creator First. Outcome Driven

Influencer and Xbox partnered with a selection 5 diverse PC gamers from both top tier and macro levels with highly engaged audiences in the US and UK to raise awareness and drive conversion of the new Friend Referral feature. The campaign focused specifically on PC gamers, rather than gamers in general, which required in depth sourcing and vetting processes but was driven through with the hope that the campaign outcome would resonate better with the more targeted audience. Because of this, the content created was authentic to each creator and their audience which led to a high level of diversity in creative that could then be pushed out in paid format. This campaign was executed in under 10 business days from kick-off to execution which required seamless communication and strict timelines. The campaign's performance metrics underscore the remarkable level of engagement it achieved, with over 34 million views across five pieces of content. An impressive 5.8 average watch time and a 25% 6-second view rate highlight the campaign's effectiveness in captivating the audience. This success demonstrates the importance of using authentic and relevant content, as well as integrating the brand through elements such as logos, text overlays, or audio to maintain audience attention. Through the success of this campaign Xbox has already renewed with us for future campaigns.

Wonderskin sought to leverage TikTok's platform to create a campaign that blended authenticity with scale, impacting all stages of the marketing funnel. The challenge was to develop content that resonated with the audience while also meeting performance goals.

We were given the exciting challenge of increasing awareness of Malta as a top holiday destination for families, couples and solo travellers. The approach in achieving this goal was through focusing on particular tourist attractions, day trips to certain areas within Malta, top hotels and sought after restaurants. We also ran a competition to win a trip to Malta in order to drive higher engagement and actionable outcomes. The campaign itself was all created on the ground in Malta had a quick turnaround with all content being reviewed and live within 24 hours of creation. The campaigns impact revealed incredibly positive sentiment had been achieved in particular in regards to specific attractions and the idea of visiting Malta for a holiday destination. There was also extremely high engagement through link clicks to download individual creator bespoke itineraries and to enter the competition to win a trip to Malta. These combined outcomes proved the success of the campaign in driving awareness but more so overachieved through demonstrating in actual effect in positively influencing audiences behaviours and actions.

Spotify sought to enhance its brand engagement by moving beyond mere promotional posts to fostering genuine connections with creators. The objective was to transform fleeting moments into larger cultural movements, effectively using people to build a brand narrative and not just rely on traditional posting strategies.

Influencer partnered with the Saudi Tourism Authority to showcase the country being a top holiday destination for travellers post covid, where a lot of countries saw a drop in travel after the pandemic. In the space of two weeks from brief, the first group of creators travelled to the country for a 5 day trip to see the wonder Saudi has to offer and to explore a country that hasn't been visited by many tourists. Since 2019, we partnered with Visit Saudi to showcase the country as a top holiday destination, most recently for post-covid holidaymakers. In the space of just two weeks, we had recruited over 30 content creators for a 5 day tour of Saudi, offering them the opportunity to explore parts of the country that many tourists had not yet had the chance to see. Across 2022 to 2023, we took over 300 content creators to Saudi on 26 individual trips, delivering more than 8x more content - and over 100 million more impressions - than forecast across Instagram, YouTube, and TikTok. We also supported 12 unique in-country events, including the Saudi Cup, the Middle Beast music festival, the F1, Formula E, and Riyadh Seasons. The result of the campaign was significant, with a GWI report showing that 60% of the audience who viewed our campaign content would now consider booking a holiday to Saudi, when they hadn't done before.

We were tasked with raising awareness of the AA's most recent campaign, which encouraged people to "Get. That. Feeling" of being back on the road driving again after lockdown. Working with two UK based creators on TikTok, we re-created the enjoyment of driving and reminded audiences of the unbridled joy of adventure. While the agreed deliverables were 2 TikToks, the creators went above and beyond, producing campaign content that went live across not just TikTok, but Instagram and Facebook too, securing the brand an additional 4 pieces of content. Because of this, we increased our audience target by an impressive 218%, taking us to an audience size of 1 million! The TikTok videos alone generated an impressive impact rate of 30.5%, when the industry average is 25%. A TikTok success? You bet!

The campaign aim was to challenge the stereotypes of millennials and persuade a creatively minded audience that a career in the The British Army was a viable option for them. To do so, we worked with a small group of highly creative influencers to produce 16 pieces of incredible content that challenged the stereotype of millennials as lazy and self-entitled. This content had a huge impact on the immediate audience, but it only reached 180,000 people so, to achieve the reach we required, we took the best performing content and boosted it with paid spend on Instagram. This approach saw us triple the reach of our content and deliver that perfect balance of both reach and impact amongst the target audience.

The campaign aim was to produce genuine, summer-focused branded content that drove awareness of the Starbucks brand and helped to spark a conversation among the brand's target audience around their favourite summer activities. To do so, we worked with 8 of France's most creative lifestyle creators, who showed their audience just how the Starbucks brand and their favourite Starbucks' products fitted into their summer activities.

The campaign aim was to generate brand awareness for Shelter and saw us partner with gaming creators together who went live on Twitch for a minimum of 4 hours, encouraging their audience to donate to Shelter. We worked with 2 creators who embraced the campaign concept and got their followers together to spread the conversation around Shelter and drive donations via their Instagram, Twitter and Twitch accounts.

With Saudi Arabia gaining attention in global football, the Saudi Arabian Football Federation wanted to extend the narrative beyond the game itself. The challenge was to weave the passion for football with the rich culture and hospitality of Saudi Arabia, presenting a more profound story to international audiences.