Marrying style with performance at scale

ASOS aimed to heighten awareness and drive conversions for its latest product launches and trending styles across its design and partner brand lines. The challenge was devising a strategy to capitalize on TikTok's dynamic environment and maximize engagement.

56%

Conversion rate and 72% increase for CTR

202%

Uplift return on a spend

68M

Across all creator content

The Challenge

ASOS aimed to heighten awareness and drive conversions for its latest product launches and trending styles across its design and partner brand lines. The challenge was devising a strategy to capitalize on TikTok's dynamic environment and maximize engagement.

The Solution

Influencer managed a 3-month always-on TikTok campaign, involving over 90 creators. The creators produced more than 100 high-performance content pieces, tailored to TikTok's creative best practices. The focus was on style and product-led formats optimized for real-time traffic and conversions.

The Results

The campaign drove substantial growth across all key metrics, including a 70% increase in click-through rate and a 30% drop in cost per click. It delivered a 202% return on ad spend, achieving a 56% conversion rate, solidifying its place as one of ASOS's most successful campaigns to date, reflecting the power of focused, data-driven social media strategies.