The campaign aim was to promote the launch of the Arto LIFEWTR and their mission to provide a canvas for emerging artists. The bottles featured designs from Yinka Ilori, Craig & Karl and Lynnie.z. To do so, we worked with 21 artist creators who each created content inspired by the Atro LIFEWTR bottles. Each creator produced unique and original artwork, with 5 artists from the campaign and 2 additional lifestyle creators also attending the Arto LIFEWTR press launch event.