In this episode, we sit down with Rory McEntee, Brand & Marketing Director at Gymbox, the gym that’s taken London by storm.

Rory has held senior marketing roles at a number of the UK’s favourite food and lifestyle brands, including Pizza Express, Cineworld, and Papa Johns. Now, through unlikely partnerships and cheeky marketing stunts, he’s working to cement Gymbox as a household name.

Listen to the full episode for more insights into:

Brand Collaborations

Brand collaborations are a significant focus in Gymbox’s future. Rory details Gymbox’s collaborations with Morley's and Tiny Rebel Beer, describing the benefits of these partnerships and his ongoing strategy for future collaborations.

Content Creators

Content creators are increasingly central to Gymbox's marketing strategy. Rory acknowledges the initial slow adoption of influencers, recognising their importance over the past few years. Find out how Gymbox is adapting its strategy to focus on creator content, underscoring the value it places on creators in their marketing efforts.

Sources Of Inspiration

In this episode, Rory emphasises the importance of refining inspired ideas to suit their audience. A key method for generating inspiration involves getting out of the office environment, often going to the pub with a whiteboard or paper to brainstorm ideas over drinks. Reviewing these ideas later, despite the occasional beer spill, often leads to innovative concepts that are further developed and implemented.