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Thinking like a creator

Reports
November 25, 2025
This report explores how creator-led thinking empowers brands to stay relevant, foster trust, and drive growth in a saturated digital landscape.

In a world obsessed with new tech and AI, we believe the brands that win are the ones that feel real.  But in order to become truly native, brands need to start thinking more like creators.  What does this mean?  How can brands learn from what creators do so well? Which traits can they adopt? Which behaviours can they emulate?  It’s not just a simple set of tools, it’s a mindset shift.  Through our ‘Thinking Like a Creator’ report - we’re inviting brands to manifest.

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Travaillons ensemble

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Travaillons ensemble

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Travaillons ensemble

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Travaillons ensemble

Three young adults sitting together indoors, engaged in conversation and smiling.

Travaillons ensemble

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Travaillons ensemble

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Travaillons ensemble

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Travaillons ensemble

Three young adults sitting together indoors, engaged in conversation and smiling.

Travaillons ensemble

Three young adults sitting together indoors, engaged in conversation and smiling.

Travaillons ensemble

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Travaillons ensemble

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Travaillons ensemble

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Travaillons ensemble

Three young adults sitting together indoors, engaged in conversation and smiling.

Travaillons ensemble

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Travaillons ensemble

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Travaillons ensemble

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Travaillons ensemble

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Travaillons ensemble

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Travaillons ensemble

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Travaillons ensemble

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Travaillons ensemble

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Travaillons ensemble

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Travaillons ensemble

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Travaillons ensemble

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Travaillons ensemble

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Travaillons ensemble

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Travaillons ensemble

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Travaillons ensemble

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Travaillons ensemble

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Travaillons ensemble

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Travaillons ensemble

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Travaillons ensemble

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.
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Thinking like a creator

Ce rapport explore comment la pensée dirigée par les créateurs permet aux marques de rester pertinentes, de renforcer la confiance et de stimuler la croissance dans un paysage numérique saturé.

Dans un monde obsédé par les nouvelles technologies et l'IA, nous pensons que les marques qui gagnent sont celles qui semblent réelles. Mais pour devenir véritablement natives, les marques doivent commencer à penser davantage comme des créateurs. Qu'est-ce que cela signifie ? Comment les marques peuvent-elles apprendre de ce que les créateurs savent si bien faire ? Quels traits peuvent-ils adopter ? Quels comportements peuvent-ils imiter ? Il ne s'agit pas simplement d'un simple ensemble d'outils, mais d'un changement de mentalité. Grâce à notre rapport « Thinking Like a Creator », nous invitons les marques à manifester. ‍

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