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Beyond The Big Game: How To Play In New Advertising Spaces And Win Big With Consumers

Resources for Brands
November 28, 2024
The playbook is drafted & players are ready, but here's how to make your brand the real MVP.

Just like the talent on the field, brands should be in it for the long game – showing up to play, perform, assist & inspire.

The Big Game has transformed into a cultural phenomenon that goes beyond the 60 minutes of play, shaking up Americans’ lives weeks before kickoff and days after. This opens a unique opportunity for brands to amplify the excitement with creative influencer marketing—whether supporting a game-day ad or standing alone. With creators, brands can engage fans early, stay top-of-mind long after the final whistle, and make an impact far beyond a single commercial spot.

More resources

Resources for Brands

What is AI saying about your brand?

Get your Creator-First AEO audit
August 27, 2026
In the News

Influencer launches Creator-First AEO, a new category for earning Brand Authority in the AI Discovery Era

New operating model unites Profound’s AEO intelligence with Influencer’s global creator capabilities to help brands develop the conversations, content and signals that drive AI recommendations
August 26, 2026
In the News

CEO, Ben Jeffries, speaks to Fast Company about Creator-First AEO

Creator content will become a new layer of Brand Authority in AI search
August 20, 2026

Travaillons ensemble

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Travaillons ensemble

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Travaillons ensemble

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Travaillons ensemble

Three young adults sitting together indoors, engaged in conversation and smiling.

Travaillons ensemble

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Travaillons ensemble

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Travaillons ensemble

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Travaillons ensemble

Three young adults sitting together indoors, engaged in conversation and smiling.

Travaillons ensemble

Three young adults sitting together indoors, engaged in conversation and smiling.

Travaillons ensemble

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Travaillons ensemble

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Travaillons ensemble

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Travaillons ensemble

Three young adults sitting together indoors, engaged in conversation and smiling.

Travaillons ensemble

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Travaillons ensemble

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Travaillons ensemble

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Travaillons ensemble

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Travaillons ensemble

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Travaillons ensemble

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Travaillons ensemble

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Travaillons ensemble

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Travaillons ensemble

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Travaillons ensemble

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Travaillons ensemble

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Travaillons ensemble

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Travaillons ensemble

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Travaillons ensemble

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Travaillons ensemble

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Travaillons ensemble

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Travaillons ensemble

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Travaillons ensemble

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Travaillons ensemble

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.
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Beyond The Big Game: How To Play In New Advertising Spaces And Win Big With Consumers

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Dans un monde obsédé par les nouvelles technologies et l'IA, nous pensons que les marques qui gagnent sont celles qui semblent réelles. Mais pour devenir véritablement natives, les marques doivent commencer à penser davantage comme des créateurs. Qu'est-ce que cela signifie ? Comment les marques peuvent-elles apprendre de ce que les créateurs savent si bien faire ? Quels traits peuvent-ils adopter ? Quels comportements peuvent-ils imiter ? Il ne s'agit pas simplement d'un simple ensemble d'outils, mais d'un changement de mentalité. Grâce à notre rapport « Thinking Like a Creator », nous invitons les marques à manifester. ‍

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