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Kerrygold X Benjamina Ebuehi collaboration

The campaign aim was to highlight Kerrygold as the go-to product for a huge range of recipes, showing how the quality of the butter enhances the quality of the final product. To do so, we established a long-term ambassador programme, in partnership with one of the UK's best loved online bakers, Benjamina Ebuehi.

1
Creator
86K
Audience
2.8m
Cumulative Audience

The Challenge

The Challenge

The Solution

The Solution

The Results

The Results

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Summer with Starbucks

The campaign aim was to produce genuine, summer-focused branded content that drove awareness of the Starbucks brand and helped to spark a conversation among the brand's target audience around their favourite summer activities. To do so, we worked with 8 of France’s most creative lifestyle creators, who showed their audience just how the Starbucks brand and their favourite Starbucks’ products fitted into their summer activities.

Travaillons ensemble

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Travaillons ensemble

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Travaillons ensemble

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Travaillons ensemble

Three young adults sitting together indoors, engaged in conversation and smiling.

Travaillons ensemble

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Travaillons ensemble

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Travaillons ensemble

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Travaillons ensemble

Three young adults sitting together indoors, engaged in conversation and smiling.

Travaillons ensemble

Three young adults sitting together indoors, engaged in conversation and smiling.

Travaillons ensemble

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Travaillons ensemble

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Travaillons ensemble

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Travaillons ensemble

Three young adults sitting together indoors, engaged in conversation and smiling.

Travaillons ensemble

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Travaillons ensemble

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Travaillons ensemble

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Travaillons ensemble

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Travaillons ensemble

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Travaillons ensemble

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Travaillons ensemble

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Travaillons ensemble

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Travaillons ensemble

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Travaillons ensemble

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Travaillons ensemble

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Travaillons ensemble

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Travaillons ensemble

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Travaillons ensemble

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Travaillons ensemble

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Travaillons ensemble

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Travaillons ensemble

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Travaillons ensemble

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Travaillons ensemble

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.
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Dans un monde obsédé par les nouvelles technologies et l'IA, nous pensons que les marques qui gagnent sont celles qui semblent réelles. Mais pour devenir véritablement natives, les marques doivent commencer à penser davantage comme des créateurs. Qu'est-ce que cela signifie ? Comment les marques peuvent-elles apprendre de ce que les créateurs savent si bien faire ? Quels traits peuvent-ils adopter ? Quels comportements peuvent-ils imiter ? Il ne s'agit pas simplement d'un simple ensemble d'outils, mais d'un changement de mentalité. Grâce à notre rapport « Thinking Like a Creator », nous invitons les marques à manifester. ‍

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