A loyalty-led relaunch that made waves across europe
After a successful summer campaign, H&M faced the task of boosting its loyalty program and driving sign-ups across six European markets. The challenge was to create a campaign that not only highlighted the loyalty program's benefits but did so in a way that felt authentic and engaging.
The Challenge
After a successful summer campaign, H&M faced the task of boosting its loyalty program and driving sign-ups across six European markets. The challenge was to create a campaign that not only highlighted the loyalty program's benefits but did so in a way that felt authentic and engaging.
The Solution
The strategy involved a full-funnel, creator-led campaign that integrated storytelling with in-market experiences. By activating 53 pieces of content across TikTok and Instagram, H&M used day-in-the-life storytelling, behind-the-scenes access, and creator experiences such as dancing with Charli XCX in London and spa days in Paris to bring the loyalty program to life.
The Results
Spanning the UK, France, Germany, Italy, Sweden, and the US, the campaign achieved 22.3 million total views, with the highest-performing content generating 2.8 million views alone. The strategic use of organic and paid content, coupled with real-time media optimization, ensured high engagement and visibility, making a notable impact across key markets.
More Success stories
Driving action
The campaign aim was to generate brand awareness for Shelter and saw us partner with gaming creators together who went live on Twitch for a minimum of 4 hours, encouraging their audience to donate to Shelter. We worked with 2 creators who embraced the campaign concept and got their followers together to spread the conversation around Shelter and drive donations via their Instagram, Twitter and Twitch accounts.
Steering sustainable fashion
Influencer x TikTok partnered with Levi’s to educate audiences on sustainable fashion practices, using Levi’s products to communicate sustainable fashion in practice. Influencer recruited 31 creators from 6 markets to promote the longevity and timelessness of Levi’s. Creators showcased how Levi’s products can be passed between generations and stand the test of time. The creators posts showed an old photo of their parents, or idol, wearing Levi’s, then a reveal of themselves in the same outfit. The branded effect showed the ‘then, now, forever’ messaging.
Travaillons ensemble
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Travaillons ensemble
Travaillons ensemble
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Travaillons ensemble
Travaillons ensemble
Travaillons ensemble
Travaillons ensemble
Travaillons ensemble
Travaillons ensemble
Travaillons ensemble
Travaillons ensemble
Travaillons ensemble
Travaillons ensemble
Travaillons ensemble
Travaillons ensemble
Travaillons ensemble
Travaillons ensemble
Travaillons ensemble
Travaillons ensemble
Travaillons ensemble
Travaillons ensemble
Travaillons ensemble
Travaillons ensemble
Travaillons ensemble
