Real magic at meal time
Coca-Cola aimed to evoke the joy of shared mealtimes, not through traditional advertising but through authentic storytelling driven by creators. The campaign needed to resonate in five key European markets, requiring a nuanced understanding of each region's culture to maintain a unified global message.
The Challenge
Coca-Cola aimed to evoke the joy of shared mealtimes, not through traditional advertising but through authentic storytelling driven by creators. The campaign needed to resonate in five key European markets, requiring a nuanced understanding of each region's culture to maintain a unified global message.
The Solution
Influencer managed the campaign end-to-end, tapping into the emotional nostalgia of family meals by selecting creators whose authentic content could reach audiences in the UK, France, Spain, Belgium, and the Netherlands. The rollout was seamlessly timed across TikTok and Instagram, offering relatable and heartwarming content that highlighted local cultural nuances while aligning with Coca-Cola's global messaging.
The Results
The campaign activated 33 creators and produced 836 unique content assets, achieving 34.5 million impressions across five markets. It demonstrated that meaningful, localized stories could resonate deeply, proving the campaign's success in leveraging social media to connect global messages with regional flavors.
More Success stories
Summer with Starbucks
The campaign aim was to produce genuine, summer-focused branded content that drove awareness of the Starbucks brand and helped to spark a conversation among the brand's target audience around their favourite summer activities. To do so, we worked with 8 of France’s most creative lifestyle creators, who showed their audience just how the Starbucks brand and their favourite Starbucks’ products fitted into their summer activities.
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Travaillons ensemble
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Travaillons ensemble
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Travaillons ensemble
Travaillons ensemble
Travaillons ensemble
Travaillons ensemble
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