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The Age of Influence

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Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Trabajemos juntos

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Trabajemos juntos

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Trabajemos juntos

Three young adults sitting together indoors, engaged in conversation and smiling.

Trabajemos juntos

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Trabajemos juntos

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Trabajemos juntos

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Trabajemos juntos

Three young adults sitting together indoors, engaged in conversation and smiling.

Trabajemos juntos

Three young adults sitting together indoors, engaged in conversation and smiling.

Trabajemos juntos

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Trabajemos juntos

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Trabajemos juntos

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Trabajemos juntos

Three young adults sitting together indoors, engaged in conversation and smiling.

Trabajemos juntos

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Trabajemos juntos

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Trabajemos juntos

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Trabajemos juntos

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Trabajemos juntos

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Trabajemos juntos

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Trabajemos juntos

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Trabajemos juntos

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Trabajemos juntos

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Trabajemos juntos

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Trabajemos juntos

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Trabajemos juntos

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Trabajemos juntos

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Trabajemos juntos

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Trabajemos juntos

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Trabajemos juntos

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Trabajemos juntos

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Trabajemos juntos

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Trabajemos juntos

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.
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The Age of Influence

How brands can be successful through influencer marketing post coronavirus
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At a time when brand building and audience engagement is absolutely key, influencer marketing is giving brands an essential means to reach and engage audiences in ways which are meaningful and relevant to them, fulfilling their need for connection, and also building up a brand’s position as we start to enter a new phase. ‍ In this report, we leverage custom research on influencer marketing alongside existing research on the coronavirus to dig into the impact the outbreak has had on consumers’ behaviours, the effect on influencer marketing and the consumer-creator relationship, how purchase behaviours are changing, and how brands can successfully work with creators moving forward.

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