Explore the critical importance of Relevance in driving consumer behaviour and purchase intent, and the crucial role that creators play in increasing Relevance for brands.

Influencer’s True Human Influence framework has set a standard for influencer marketing measurement, making it comparable to traditional marketing channels and offering a comprehensive view of campaign success. True Human Influence 2.0 introduces an even more nuanced approach, capturing both the conscious and subconscious impacts of our campaigns. As we move into this next phase, we are proud to partner with Element Human to delve even deeper into the emotional impact that creator content has on audiences and offer actionable insights, empowering brands to maximise the impact of their influencer marketing campaigns.