Fast Company spoke to Influencer's CEO, Ben Jeffries, about the importance of brands establishing a Creator-Led AEO strategy.

As generative search models like ChatGPT, Perplexity and Google AI overviews replace traditional blue links, the way consumers make buying decisions has fundamentally changed.

In a recent feature for the Fast Company Impact Council, Influencer CEO Ben Jeffries highlighted a pivotal realization for modern marketers: AI answer engines don't actually read your ads, they evaluate your proof.

"For years, TikTok told brands: 'Don't make ads. Make TikToks.' Now, Answer Engine Optimization (AEO) takes that one step further: don't just make ads, make proof. In an AI-led world, the brands with the strongest evidence are the ones most likely to become part of the answer." Ben Jeffries, CEO of Influencer.

To earn recommendations in the AI discovery era, brands must build a layer of authentic, creator-led digital evidence. Read Ben's full analysis on Fast Company

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