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Steering sustainable fashion

Influencer x TikTok partnered with Levi's to educate audiences on sustainable fashion practices, using Levi's products to communicate sustainable fashion in practice. Influencer recruited 31 creators from 6 markets to promote the longevity and timelessness of Levi's. Creators showcased how Levi's products can be passed between generations and stand the test of time. The creators posts showed an old photo of their parents, or idol, wearing Levi's, then a reveal of themselves in the same outfit. The branded effect showed the 'then, now, forever' messaging.

31
Creators
31
Total content
14.8M
Social Audience

The Challenge

The Challenge

The Solution

The Solution

The Results

The Results

More Success stories

Fashion

J.Crew: Setting a new standard for fashion on YouTube Shorts

J.Crew electrified its very first foray into YouTube Shorts by joining forces with Influencer to transform seasonal runway styles into an irresistible, thumb-stopping digital runway.

Retail

Driving action

The campaign aim was to generate brand awareness for Shelter and saw us partner with gaming creators together who went live on Twitch for a minimum of 4 hours, encouraging their audience to donate to Shelter. We worked with 2 creators who embraced the campaign concept and got their followers together to spread the conversation around Shelter and drive donations via their Instagram, Twitter and Twitch accounts.

Lass uns zusammen arbeiten

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Lass uns zusammen arbeiten

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Lass uns zusammen arbeiten

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Lass uns zusammen arbeiten

Three young adults sitting together indoors, engaged in conversation and smiling.

Lass uns zusammen arbeiten

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Lass uns zusammen arbeiten

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Lass uns zusammen arbeiten

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Lass uns zusammen arbeiten

Three young adults sitting together indoors, engaged in conversation and smiling.

Lass uns zusammen arbeiten

Three young adults sitting together indoors, engaged in conversation and smiling.

Lass uns zusammen arbeiten

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Lass uns zusammen arbeiten

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Lass uns zusammen arbeiten

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Lass uns zusammen arbeiten

Three young adults sitting together indoors, engaged in conversation and smiling.

Lass uns zusammen arbeiten

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Lass uns zusammen arbeiten

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Lass uns zusammen arbeiten

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Lass uns zusammen arbeiten

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Lass uns zusammen arbeiten

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Lass uns zusammen arbeiten

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Lass uns zusammen arbeiten

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Lass uns zusammen arbeiten

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Lass uns zusammen arbeiten

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Lass uns zusammen arbeiten

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Lass uns zusammen arbeiten

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Lass uns zusammen arbeiten

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Lass uns zusammen arbeiten

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Lass uns zusammen arbeiten

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Lass uns zusammen arbeiten

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.

Lass uns zusammen arbeiten

Two women smiling and exchanging a bouquet of flowers outdoors with a red wall background.

Lass uns zusammen arbeiten

Three young women sitting side by side outdoors, smiling and holding drinks in clear glasses.

Lass uns zusammen arbeiten

Four diverse young adults laughing and lying closely together on a fluffy white rug, wearing colorful casual clothing.

Lass uns zusammen arbeiten

Two young women with braided hair and leather jackets playing chess outdoors on a sunny day.
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In einer Welt, die von neuen Technologien und KI besessen ist, glauben wir, dass die Marken, die gewinnen, diejenigen sind, die sich echt anfühlen. Aber um wirklich einheimisch zu werden, müssen Marken anfangen, mehr wie Kreative zu denken. Was bedeutet das? Wie können Marken von dem lernen, was YouTuber so gut können? Welche Eigenschaften können sie annehmen? Welche Verhaltensweisen können sie nachahmen? Es handelt sich nicht nur um ein einfaches Instrumentarium, sondern um eine Änderung der Denkweise. Mit unserem Bericht „Thinking Like a Creator“ laden wir Marken ein, sich zu präsentieren. ‍

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