Freelance platform Fiverr wanted to showcase the amazing brief responses that their platform can generate. To demonstrate this, we asked YouTube creators, with a particular expertise or interest, to take part in the viral ‘Fiverr Challenge’ trend. Each creator selected 5 Fiverr freelancers and asked them to produce a piece of work all from the same brief. Their content focused on a range of different freelancers with different budgets, highlighting the different brief responses they received. Within their content, they compared the work produced in a comical and entertaining fashion, in order to display the variety of services on offer at Fiverr.

Ahead of the launch of the new MAC Powder Kiss range, we worked with creators to deliver authentic and engaging content focused on MAC’s newest product. Our diverse range of creators produced Instagram feed posts, Reels, and TikTok content along with Instagram Story frames. In creating genuine and informative content, they were able to bring to life the key product benefits of the new Powder Kiss range and encourage their followers to explore MAC’s newest product.