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Official YouTube Integration Partner

YouTube has 1.7 billion unique monthly visitors and with 694,000 hours of video content being streamed on the platform every minute, YouTube ads have the potential to reach 2.56 billion users. Through producing niche content, creators on YouTube have built large and engaged audiences that target specific niches that looks to them for recommendations.

Research conducted by Influencer found that YouTube was the top platform used by all generations to follow creators both before and after the pandemic.
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Why we’re thrilled to become
a YouTube Integration Partner
Waves, Influencer’s proprietary influencer marketing platform, is integrated with YouTube to give our clients access to real-time data across their campaigns, allowing them to make smarter decisions.
 
Influencer’s YouTube partner integration allows clients to:
Run multi-platform campaigns which YouTube, Instagram, TikTok and Facebook. 
Receive real-time data on their YouTube or multi-platform campaign, presented cumulatively or broken down by platform. 
Have full data transparency and a clear understanding of the ROI of their YouTube campaigns.
Gain a clear understanding of YouTube creators’ insights to ensure top quality content and brand safety.

Influencer’s co-founder, Caspar LEe, stated:

“YouTube brand integrations are vital to the creator economy and I'm delighted that brands will now be able to collaborate more effectively with YouTubers through Waves. As someone who started making YouTube videos myself in 2010, I’ve experienced first hand the evolution of the platform and the technologies that have helped it to improve. I’m very proud that we at Influencer continue to contribute smart solutions within the influencer marketing space.”
Caspar lee
chief visionary officer & co-founder
Case studies
For YouTube
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Fiverr
The Fiverr Challenge
Freelance platform Fiverr wanted to showcase the amazing brief responses that their platform can generate. To demonstrate this, we asked YouTube creators, with a particular expertise or interest, to take part in the viral ‘Fiverr Challenge’ trend. Each creator selected 5 Fiverr freelancers and asked them to produce a piece of work all from the same brief. Their content focused on a range of different freelancers with different budgets, highlighting the different brief responses they received. Within their content, they compared the work produced in a comical and entertaining fashion, in order to display the variety of services on offer at Fiverr.
3
Creators
3
Content Pieces
996K
Audience
872K
Views
3.0%
Engagement Rate
87.6%
View Rate
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The British Army
Your Army Needs You
The campaign aim was to challenge the stereotypes of millennials and persuade a creatively minded audience that a career in the The British Army was a viable option for them. To do so, we worked with a small group of highly creative influencers to produce 16 pieces of incredible content that challenged the stereotype of millennials as lazy and self-entitled. This content had a huge impact on the immediate audience, but it only reached 180,000 people so, to achieve the reach we required, we took the best performing content and boosted it with paid spend on Instagram. This approach saw us triple the reach of our content and deliver that perfect balance of both reach and impact amongst the target audience.
7
Creators
220K
Audience
658K
Reach
18K
Engagements
66%
Reach rate
3.9%
Engagement Rate
15.0%
Impact Rate
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M∙A∙C Cosmetics
M∙A∙C Powder Kiss
Ahead of the launch of the new MAC Powder Kiss range, we worked with creators to deliver authentic and engaging content focused on MAC’s newest product. Our diverse range of creators produced Instagram feed posts, Reels, and TikTok content along with Instagram Story frames. In creating genuine and informative content, they were able to bring to life the key product benefits of the new Powder Kiss range and encourage their followers to explore MAC’s newest product.
5
Creators
25
Content Pieces
1.4M
Audience
337K
Impressions
39.3K
Engagement
78.6K
Impact
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Pokerstars
An Epic Awareness Campaign for Pokerstars
The aim of the campaign was to promote PokerStars’ diverse range of products outside of poker and reinforce their credentials as a leading entertainment brand. We did this by partnering with macro-creators to drive awareness of the campaign message of “I’m In” through production of exciting content across Instagram and YouTube. Working within the markets of France and Germany, we found creators who we felt embodied the ethos of “I’m In” - fun-seeking, creative individuals who outwardly strive to live the best life they can and take their audience along for the ride. Simply put, we challenged our creators to show us what “I’m In” meant to them and asked them to encapsulate that ethos in their content so their audience could share in their journey with the brand.
6
Creators
140
Total Content
23.2M
Audience
17.6M
Impressions
Intuit Quickbooks Logo above testimonial
'Working with Influencer was great. Their expertise and dedicated team helped us to create some brilliant work for our clients.'
‘Influencer were great at responding to a tight and specific brief by finding us influencers who fit the bill and could create great content for our campaign, in no time. End to end, really slick and smooth process.’
are you ready to
make Waves
If you have any questions please contact support@influencer.com