A Tinder Success Story? CNBC said it first. Influencer was founded in 2017 by entrepreneur Ben Jeffries and YouTuber Caspar Lee, after being introduced by a mutual friend that Caspar matched with on Tinder. With Caspar’s expert experience and Ben’s industry knowledge, they created an influencer marketing platform, which allows brands to build meaningful relationships with creators. The team has since grown to over 50 and welcomed some of the best talent in the industry across their UK, Kiev and New York offices.