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Case Studies

Pantene

Campaign Description

The campaign aim was to spark conversation around embracing grey hair and encouraging women to celebrate it, especially in a world where there is a stigma around going grey and many feel they must cover it up. To do so, creators shared an image of an unbranded billboard at Westfield Shopping Centre, which highlighted the grey-hair stigma. In separate content, our creators then revealed that it was Pantene behind the billboard and encouraged their audience to get involved in Pantene's discussion about grey hair.

Creators

Audience

730K

Reach

55.4K

Engagement

10.5%

Reach Rate

2.5%

Engagement Rate

19.2%

Impact Rate

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Pantene: The Power of Grey

Barclays

Campaign Description

The campaign aim was to highlight the strong connection that Barclays has to Pride. To do so, we worked with 6 creators, who are all well-known within the LGBT community, attending the Pride parades across the UK. Our creators walked in the Pride parades alongside the Barclays float, wearing the Barclays Pride t-shirts.

Creators

213K

Audience

193K

Views

27K

Engagement

523

Saves

22.4%

View Rate

3.2%

Engagement Rate

34.3%

Impact Rate

TM Lewin

Campaign Description

The aim of this end of summer campaign was to showcase T.M Lewin’s latest Back To Work range. To do so, we collaborated with 10 of the world’s most stylish male fashion creators, each of whom styled T.M. Lewin’s range in their own, unique way, and showed their audience that T.M. Lewin is a great choice for smart and smart-casual work clothing.

Creators

2.6M

Audience

1.2M

Reach

132K

Engagement

9.0%

Reach Rate

4.1%

Engagement Rate

26.9%

Impact Rate

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T.M Lewin Back to Work

Qatar

Campaign Description

This campaign focused on revealing and promoting the new emblem for the Qatar 2022 World Cup. We worked with 19 macro creators across 10 different countries to deliver mass awareness of the new unveiled emblem, and educate audiences on the various components behind the emblem and their significance. Posting custom made content on Instagram, YouTube and Twitter, creators also helped build excitement around the FIFA World Cup Qatar 202

Creators

16.6M

Audience

7.6M

Views

370K

Engagement

21.2%

View Rate

2.7%

Instagram eng. rate

16.9%

Impact Rate

Now TV

Campaign Description

The aim of this campaign was to spread the message that NOW TV is full of Christmas-worthy entertainment, highlighting the movie classics and must-see blockbusters available via the NOW TV app during the Christmas period. To do so, we worked with a variety of creators on a selection of tweets that went live both before Christmas and during the Crimbo Limbo period, featuring various types of media and film tips.

Creators

1.4M

Audience

58%

UK Based

45x

Pieces of content

698

Link Clicks

800K

Impressions

3.6M

Cumulative Audience

Per Impression

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Christmas x Crimbo Limbo

Odeon

Campaign Description

The campaign aim was to generate excitement around the new Jumanji and to drive footfall to ODEON cinemas across the UK to watch the film. To do so, we worked with a variety of creators who all produced highly creative and engaging content, which focused on our creators immersing themselves in the world of Jumanji.

Creators

400k

Audience

119k

Reach

12.9k

engagements

19x

content created

1.8m

cumulative audience

6.5%

Reach rate

3.1%

Engagement rate

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Jumanji: The Next Level

Kerrygold

Campaign Description

The campaign aim was to highlight Kerrygold as the go-to product for a huge range of recipes, showing how the quality of the butter enhances the quality of the final product. To do so, we established a long-term ambassador programme, in partnership with one of the UK's best loved online bakers, Benjamina Ebuehi.

Creator

86K

Audience

2.8m

Cumulative Audience

34x

pieces of content

13.3%

impact rate

373k

Impressions

289k

reach

10.3%

Reach rate

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KERRYGOLD & Benjamina Ebuehi

Shelter

Campaign Description

The campaign aim was to generate brand awareness for Shelter and saw us partner with gaming creators together who went live on Twitch for a minimum of 4 hours, encouraging their audience to donate to Shelter. We worked with 2 creators who embraced the campaign concept and got their followers together to spread the conversation around Shelter and drive donations via their Instagram, Twitter and Twitch accounts.

Creators

329k

Audience

38.5k

reach

3.6k

engagements

22x

content created

1.8m

Cumulative audience

89.5k

impressions

4.9%

impression rate

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Level Up with Shelter

PrettyLittleThing

Campaign Description

PrettyLittleThing are one of the success stories of British business in recent years. But they didn't want to stop there. We worked with PrettyLittleThing to take the fashion brand to the rest of the world. To do so, we worked with over 70 of the biggest YouTubers in 8 countries across the world - from Australia to France, Ireland to the USA, delivering over 16 hours of YouTube and Instagram video content that put the PrettyLittleThing brand in the hands (and on the bodies) of some of the most stylish female fashion vloggers out there.

100

Creators

14M

Audience

3.5M

Reach

137K

Engagement

21%

Reach Rate

140

Pieces of content

8.1%

Impact Rate

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Taking PrettyLittleThing Worldwide

Walkers

Campaign Description

The campaign aim was to get the UK even more excited about the Spice Girls Reunion Tour than they already were and to raise awareness of Walkers & the Spice Girls hunt to find their best ever fan. To do so, we teamed up with 2 of the funniest creators out there - Arron Crascall and Kevin Freshwater - to create some truly creative, truly compelling content that inspired people to get online and show how much of a Spice Girls fan they really are.

Creators

12M

Audience

7.6M

Reach

556K

Engagement

13.6%

Reach Rate

24K

21.7%

Impact Rate

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Spice Girls x Walkers #BestEverFan

BBC

Campaign Description

There were two aims of this campaign. The first was to use creators to spread awareness of the first episode of BBC Earth’s new series, Seven Worlds One Planet. The second was to drive audience members to BBC Earth’s YouTube channel where they could watch extra behind the scenes footage. To achieve these aims, we worked with 4 creators who have an interest in creating awareness of the current state of the planet, in order to spread awareness over both Instagram and Twitter. Each creator also filmed their live reactions so the BBC could produce a montage for their social media channels. This campaign was a quick turnaround with amazing results.

20M

Audience

300K

Views

36K

Engagement

500

Saves

21%

View rate

3.1%

Engagement rate

1.0%

Save rate

4.9%

Impact Rate

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BBC Earth: Seven Worlds, One Planet

Pantene

Campaign Description

Our aim was to highlight Pantene’s Gold Series as the go-to haircare range for women with afro hair. To celebrate the launch of three new products within the range, we invited 5 content creators to the Afro Hair and Beauty Live event in London, to learn about the products and tell their audience about them. We also worked with 4 other content creators, to produce content which showcased them using the product range at home.

Creators

397K

Audience

243K

Views

41.7K

Engagement

663

Saves

11%

View Rate

10.5%

Engagement Rate

58.3%

Impact Rate

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Pantene's Gold Series

Starbucks

Campaign Description

The campaign aim was to produce genuine, summer-focused branded content that drove awareness of the Starbucks brand and helped to spark a conversation among the brand's target audience around their favourite summer activities. To do so, we worked with 8 of France’s most creative lifestyle creators, who showed their audience just how the Starbucks brand and their favourite Starbucks’ products fitted into their summer activities.

Creators

762K

Audience

1.3M

Reach

197K

Engagement

28.7%

Reach Rate

4.1%

Engagement Rate

38.0%

Impact Rate

Arto LIFEWTR

Campaign Description

The campaign aim was to promote the launch of the Arto LIFEWTR and their mission to provide a canvas for emerging artists. The bottles featured designs from Yinka Ilori, Craig & Karl and Lynnie.z. To do so, we worked with 21 artist creators who each created content inspired by the Atro LIFEWTR bottles. Each creator produced unique and original artwork, with 5 artists from the campaign and 2 additional lifestyle creators also attending the Arto LIFEWTR press launch event.

Creators

2.1M

Audience

2.0M

Reach

181K

Engagement

14.0%

Reach Rate

1.2%

Engagement Rate

23.9%

Impact Rate

The British Army

Campaign Description

The campaign aim was to challenge the stereotypes of millennials and persuade a creatively minded audience that a career in the The British Army was a viable option for them. To do so, we worked with a small group of highly creative influencers to produce 16 pieces of incredible content that challenged the stereotype of millennials as lazy and self-entitled. This content had a huge impact on the immediate audience, but it only reached 180,000 people so, to achieve the reach we required, we took the best performing content and boosted it with paid spend on Instagram. This approach saw us triple the reach of our content and deliver that perfect balance of both reach and impact amongst the target audience.

Creators

220K

Audience

658K

Reach

18K

Engagements

66%

Reach rate

3.9%

Engagement Rate

15.0%

Impact Rate

boohoo Man

Campaign Description

The campaign aim was to launch BoohooMAN's first ‘Face Of’ 2019; a new series of collaborations, with well-known personalities, designers, musicians, and sports stars. This campaign focused on generating awareness of Boohoo’s collaboration with US-rapper, Quavo. To do so, we worked with 43 of the UK’s coolest male fashion and lifestyle creators, who drove their audience to check out the collection on the BoohooMAN website.

Creators

1.1M

Reach

246K

Engagement

15.6%

Reach Rate

6.3%

Engagement Rate

2.9K

Saves

3.1K

Clicks

16.6%

Impact Rate

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Quavo x boohooMAN

Branded

Content

Influencer

Marketing

Advert

Audit

Self

Service