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Case Studies

Pantene
Campaign Description
The campaign aim was to spark conversation around embracing grey hair and encouraging women to celebrate it, especially in a world where there is a stigma around going grey and many feel they must cover it up. To do so, creators shared an image of an unbranded billboard at Westfield Shopping Centre, which highlighted the grey-hair stigma. In separate content, our creators then revealed that it was Pantene behind the billboard and encouraged their audience to get involved in Pantene's discussion about grey hair.
17
Creators
1M
Audience
730K
Reach
55.4K
Engagement
10.5%
Reach Rate
2.5%
Engagement Rate
19.2%
Impact Rate
Pantene: The Power of Grey


Barclays
Campaign Description
The campaign aim was to highlight the strong connection that Barclays has to Pride. To do so, we worked with 6 creators, who are all well-known within the LGBT community, attending the Pride parades across the UK. Our creators walked in the Pride parades alongside the Barclays float, wearing the Barclays Pride t-shirts.
6
Creators
213K
Audience
193K
Views
27K
Engagement
523
Saves
22.4%
View Rate
3.2%
Engagement Rate
34.3%
Impact Rate
Barclays x Pride


TM Lewin
Campaign Description
The aim of this end of summer campaign was to showcase T.M Lewin’s latest Back To Work range. To do so, we collaborated with 10 of the world’s most stylish male fashion creators, each of whom styled T.M. Lewin’s range in their own, unique way, and showed their audience that T.M. Lewin is a great choice for smart and smart-casual work clothing.
10
Creators
2.6M
Audience
1.2M
Reach
132K
Engagement
9.0%
Reach Rate
4.1%
Engagement Rate
26.9%
Impact Rate
T.M Lewin Back to Work


Qatar
Campaign Description
This campaign focused on revealing and promoting the new emblem for the Qatar 2022 World Cup. We worked with 19 macro creators across 10 different countries to deliver mass awareness of the new unveiled emblem, and educate audiences on the various components behind the emblem and their significance. Posting custom made content on Instagram, YouTube and Twitter, creators also helped build excitement around the FIFA World Cup Qatar 202
19
Creators
16.6M
Audience
7.6M
Views
370K
Engagement
21.2%
View Rate
2.7%
Instagram eng. rate
16.9%
Impact Rate
FIFA World Cup 2022


Now TV
Campaign Description
The aim of this campaign was to spread the message that NOW TV is full of Christmas-worthy entertainment, highlighting the movie classics and must-see blockbusters available via the NOW TV app during the Christmas period. To do so, we worked with a variety of creators on a selection of tweets that went live both before Christmas and during the Crimbo Limbo period, featuring various types of media and film tips.
15
Creators
1.4M
Audience
58%
UK Based
45x
Pieces of content
698
Link Clicks
800K
Impressions
3.6M
Cumulative Audience
4p
Per Impression
Christmas x Crimbo Limbo


Odeon
Campaign Description
The campaign aim was to generate excitement around the new Jumanji and to drive footfall to ODEON cinemas across the UK to watch the film. To do so, we worked with a variety of creators who all produced highly creative and engaging content, which focused on our creators immersing themselves in the world of Jumanji.
4
Creators
400k
Audience
119k
Reach
12.9k
engagements
19x
content created
1.8m
cumulative audience
6.5%
Reach rate
3.1%
Engagement rate
Jumanji: The Next Level


Kerrygold
Campaign Description
The campaign aim was to highlight Kerrygold as the go-to product for a huge range of recipes, showing how the quality of the butter enhances the quality of the final product. To do so, we established a long-term ambassador programme, in partnership with one of the UK's best loved online bakers, Benjamina Ebuehi.
1
Creator
86K
Audience
2.8m
Cumulative Audience
34x
pieces of content
13.3%
impact rate
373k
Impressions
289k
reach
10.3%
Reach rate
KERRYGOLD & Benjamina Ebuehi


Shelter
Campaign Description
The campaign aim was to generate brand awareness for Shelter and saw us partner with gaming creators together who went live on Twitch for a minimum of 4 hours, encouraging their audience to donate to Shelter. We worked with 2 creators who embraced the campaign concept and got their followers together to spread the conversation around Shelter and drive donations via their Instagram, Twitter and Twitch accounts.
2
Creators
329k
Audience
38.5k
reach
3.6k
engagements
22x
content created
1.8m
Cumulative audience
89.5k
impressions
4.9%
impression rate
Level Up with Shelter


PrettyLittleThing
Campaign Description
PrettyLittleThing are one of the success stories of British business in recent years. But they didn't want to stop there. We worked with PrettyLittleThing to take the fashion brand to the rest of the world. To do so, we worked with over 70 of the biggest YouTubers in 8 countries across the world - from Australia to France, Ireland to the USA, delivering over 16 hours of YouTube and Instagram video content that put the PrettyLittleThing brand in the hands (and on the bodies) of some of the most stylish female fashion vloggers out there.
100
Creators
14M
Audience
3.5M
Reach
137K
Engagement
21%
Reach Rate
140
Pieces of content
8.1%
Impact Rate
Taking PrettyLittleThing Worldwide


Walkers
Campaign Description
The campaign aim was to get the UK even more excited about the Spice Girls Reunion Tour than they already were and to raise awareness of Walkers & the Spice Girls hunt to find their best ever fan. To do so, we teamed up with 2 of the funniest creators out there - Arron Crascall and Kevin Freshwater - to create some truly creative, truly compelling content that inspired people to get online and show how much of a Spice Girls fan they really are.
2
Creators
12M
Audience
7.6M
Reach
556K
Engagement
13.6%
Reach Rate
24K
Shares
21.7%
Impact Rate
Spice Girls x Walkers #BestEverFan


BBC
Campaign Description
There were two aims of this campaign. The first was to use creators to spread awareness of the first episode of BBC Earth’s new series, Seven Worlds One Planet. The second was to drive audience members to BBC Earth’s YouTube channel where they could watch extra behind the scenes footage. To achieve these aims, we worked with 4 creators who have an interest in creating awareness of the current state of the planet, in order to spread awareness over both Instagram and Twitter. Each creator also filmed their live reactions so the BBC could produce a montage for their social media channels. This campaign was a quick turnaround with amazing results.
20M
Audience
300K
Views
36K
Engagement
500
Saves
21%
View rate
3.1%
Engagement rate
1.0%
Save rate
4.9%
Impact Rate
BBC Earth: Seven Worlds, One Planet


Pantene
Campaign Description
Our aim was to highlight Pantene’s Gold Series as the go-to haircare range for women with afro hair. To celebrate the launch of three new products within the range, we invited 5 content creators to the Afro Hair and Beauty Live event in London, to learn about the products and tell their audience about them. We also worked with 4 other content creators, to produce content which showcased them using the product range at home.
9
Creators
397K
Audience
243K
Views
41.7K
Engagement
663
Saves
11%
View Rate
10.5%
Engagement Rate
58.3%
Impact Rate
Pantene's Gold Series


Starbucks
Campaign Description
The campaign aim was to produce genuine, summer-focused branded content that drove awareness of the Starbucks brand and helped to spark a conversation among the brand's target audience around their favourite summer activities. To do so, we worked with 8 of France’s most creative lifestyle creators, who showed their audience just how the Starbucks brand and their favourite Starbucks’ products fitted into their summer activities.
8
Creators
762K
Audience
1.3M
Reach
197K
Engagement
28.7%
Reach Rate
4.1%
Engagement Rate
38.0%
Impact Rate
Starbucks' Summer

Arto LIFEWTR
Campaign Description
The campaign aim was to promote the launch of the Arto LIFEWTR and their mission to provide a canvas for emerging artists. The bottles featured designs from Yinka Ilori, Craig & Karl and Lynnie.z. To do so, we worked with 21 artist creators who each created content inspired by the Atro LIFEWTR bottles. Each creator produced unique and original artwork, with 5 artists from the campaign and 2 additional lifestyle creators also attending the Arto LIFEWTR press launch event.
24
Creators
2.1M
Audience
2.0M
Reach
181K
Engagement
14.0%
Reach Rate
1.2%
Engagement Rate
23.9%
Impact Rate
Arto LIFEWTR: Launch

The British Army
Campaign Description
The campaign aim was to challenge the stereotypes of millennials and persuade a creatively minded audience that a career in the The British Army was a viable option for them. To do so, we worked with a small group of highly creative influencers to produce 16 pieces of incredible content that challenged the stereotype of millennials as lazy and self-entitled. This content had a huge impact on the immediate audience, but it only reached 180,000 people so, to achieve the reach we required, we took the best performing content and boosted it with paid spend on Instagram. This approach saw us triple the reach of our content and deliver that perfect balance of both reach and impact amongst the target audience.
7
Creators
220K
Audience
658K
Reach
18K
Engagements
66%
Reach rate
3.9%
Engagement Rate
15.0%
Impact Rate
Your Army Needs You


boohoo Man
Campaign Description
The campaign aim was to launch BoohooMAN's first ‘Face Of’ 2019; a new series of collaborations, with well-known personalities, designers, musicians, and sports stars. This campaign focused on generating awareness of Boohoo’s collaboration with US-rapper, Quavo. To do so, we worked with 43 of the UK’s coolest male fashion and lifestyle creators, who drove their audience to check out the collection on the BoohooMAN website.
43
Creators
1.1M
Reach
246K
Engagement
15.6%
Reach Rate
6.3%
Engagement Rate
2.9K
Saves
3.1K
Clicks
16.6%
Impact Rate
Quavo x boohooMAN
