Influencer x TikTok partnered with Levi’s to educate audiences on sustainable fashion practices, using Levi’s products to communicate sustainable fashion in practice. Influencer recruited 31 creators from 6 markets to promote the longevity and timelessness of Levi’s. Creators showcased how Levi’s products can be passed between generations and stand the test of time. The creators posts showed an old photo of their parents, or idol, wearing Levi’s, then a reveal of themselves in the same outfit. The branded effect showed the ‘then, now, forever’ messaging.

Influencer x TikTok partnered with House of Fraser to increase traffic to their website and drive sales in the run up to Christmas 2021. To do so, we partnered with 5 creators who all represented a different one of House of Fraser’s five key focus pillars and creators choose products from the selection on offer in their category. The brief was left relatively open, allowing the creators to have freedom over their treatments and convey key messages in a way that felt authentic to them. The result was a collective of unique and engaging videos. As a result, the campaign produced over 165K engagements, 3.8M unique reach and with a CPM of £4.44.

The campaign aim was to get the UK even more excited about the Spice Girls Reunion Tour than they already were and to raise awareness of Walkers & the Spice Girls hunt to find their best ever fan. To do so, we teamed up with 2 of the funniest creators out there - Arron Crascall and Kevin Freshwater - to create some truly creative, truly compelling content that inspired people to get online and show how much of a Spice Girls fan they really are.