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Official Global Marketing Partner with TikTok

“Influencer hold a successful proven track record for producing global campaigns that deliver results. Influencer is a trusted partner of TikTok.”
Trevor Johnson, Head of Marketing, GBS, Europe at TikTok
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Why we’re thrilled to become
a TikTok Global Marketing Partner
As a result of the partnership our clients will now have access to TikTok’s first-party data on audience demographics, growth trends, and best-performing videos in order to identify the right creators for creator and paid advertising campaigns, giving them trusted data on metrics that are essential to brands’ ROI.
Optimise the performance of their campaign
Identify trends which resonate with their target audience
Ensure the greatest chance of campaign success
Drive the best campaign cost performance possible
Case studies
For TikTok
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Levi's
Levi's and sustainable fashion
Influencer x TikTok partnered with Levi’s to educate audiences on sustainable fashion practices, using Levi’s products to communicate sustainable fashion in practice. Influencer recruited 31 creators from 6 markets to promote the longevity and timelessness of Levi’s. Creators showcased how Levi’s products can be passed between generations and stand the test of time. The creators posts showed an old photo of their parents, or idol, wearing Levi’s, then a reveal of themselves in the same outfit. The branded effect showed the ‘then, now, forever’ messaging.
31
Creators
31
Total content
14.8M
Social Audience
6
Markets
64.3M
VIEWS
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House of Fraser
TIKTOK CAMPAIGN FOR HOUSE OF FRASER
Influencer x TikTok partnered with House of Fraser to increase traffic to their website and drive sales in the run up to Christmas 2021. To do so, we partnered with 5 creators who all represented a different one of House of Fraser’s five key focus pillars and creators choose products from the selection on offer in their category. The brief was left relatively open, allowing the creators to have freedom over their treatments and convey key messages in a way that felt authentic to them. The result was a collective of unique and engaging videos. As a result, the campaign produced over 165K engagements, 3.8M unique reach and with a CPM of £4.44.
5
CREATORS
5
TOTAL CONTENT
3.3M
SOCIAL AUDIENCE
4.5M
VIEWS
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Walkers
Spice Girls x Walkers #BestEverFan
The campaign aim was to get the UK even more excited about the Spice Girls Reunion Tour than they already were and to raise awareness of Walkers & the Spice Girls hunt to find their best ever fan. To do so, we teamed up with 2 of the funniest creators out there - Arron Crascall and Kevin Freshwater - to create some truly creative, truly compelling content that inspired people to get online and show how much of a Spice Girls fan they really are.
2
Creators
12M
Audience
7.6M
Reach
556K
Engagement
13.6%
Reach Rate
24K
Shares
21.7%
Impact Rate
Intuit Quickbooks Logo above testimonial
'Working with Influencer was great. Their expertise and dedicated team helped us to create some brilliant work for our clients.'
‘Influencer were great at responding to a tight and specific brief by finding us influencers who fit the bill and could create great content for our campaign, in no time. End to end, really slick and smooth process.’
are you ready to
make Waves
If you have any questions please contact support@influencer.com