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official Meta Creative Marketing Partner for Facebook and Instagram

The Meta Creative Partner badge, which Influencer received in 2021, recognises specialist creative solutions, which combine art and technology in order to produce high-quality assets that drive results across Meta apps and services. 
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Why is this partnership so important
to Influencer
This partnership was forged to assist advertisers of all sizes in achieving their business goals across awareness, consideration and conversion campaigns. As a Meta partner we:
Streamline the process of influencer marketing and branded content production. 
Generate creator advocacy and deliver authentic brand messaging at a competitive price point.
Have undergone a formal vetting and approval process to ensure that we are a leader in our industry and are championing innovation. 
Have an in-depth understanding of Facebook and Instagram creative considerations and products.
We are recognised as an official Meta Creative Marketing Partner for Facebook and Instagram, and can't wait to see how we grow our relationship to continue delivering success for our clients.

Influencer’s STRATEGY DIRECTOR, Olly gosling, stated:

“At its core a successful creator campaign relies on impactful creative, distributed to the right audiences, in the right format at the right time. Creativity comes from combining the experience and insight of our creative strategy team, with the unrivalled creative excellence of our creator community, and our distribution and measurement capabilities are super-charged by the integration of Meta’s tools and data into our technology platform, Waves. I’m delighted that this has led to us being recognised as an official Meta Creative Marketing Partner for Facebook and Instagram, and can’t wait to see how we grow our relationship to continue delivering success for our clients.”
olly gosling
Strategy Director
Case studies
For Meta
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Playtika
Driving Downloads With Playtika
We teamed up with Playtika to create awareness and deliver installs of their World Series Of Poker (WSOP) app. We worked with a variety of creators across multiple industries including professional poker players, magicians and lifestyle creators to produce high quality content across Instagram and YouTube. In total, we worked with 7 creators based across the US who encouraged their audiences to download and play WSOP. The YouTube creators posted unboxing content and hosted a competition to win a professional poker kit, whilst the Instagram creators challenged their followers to join them at their own table in the app to play a game together. In order to drive installs across the campaign, we amplified the campaign’s reach through paid media, which capitalised on the creator’s own audiences and delivered the frequency required to maximise installs.
7
Creators
78
Total content
25M
Impressions
16.5K
Installs
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Farfetch
Farfetch Fashion Campaign
FARFETCH is a global platform for luxury fashion, connecting creators, curators and consumers. They believe in empowering individuality through the love of fashion. To drive traffic to the FARFETCH website and awareness within the US market, we partnered with 7 fashion creators who were based across the US. We asked each creator to select their favourite products from the Farfetch website. Creators were also given individual promo codes to encourage sales. Each creator produced Instagram feed posts and story frames, creating a series of aspirational lifestyle content in order to highlight the expansive luxury ranges and brands that Farfetch has to offer.
7
Creators
28
Total Content
358K
Audience
1.6M
Impressions
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Badoo
HOW TO GO ON A DATE WHEN THERE’S A LOCKDOWN?
Working with creators in the UK and Brazil, the aim of this campaign was to rewrite the dating rulebook to reflect the current climate and what the new normal meant to real people. The goal was to make the world of dating a better place to be in, whether it’s to create deeper, more meaningful connections or have a couple of laughs along the way. To reflect the campaign message, we invited outspoken, fun and engaging creators to document their dating experiences during the first lockdown months while promoting Badoo’s Date Honestly message.
6
Creators
25+
Total Content
330K
Impressions
41.1K
Impact
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Quizlet
ENGAGING SCIENCE STUDENTS
Quizlet provides free online learning tools and flashcards to help students achieve their goals. The aim of this campaign was to raise awareness of Quizlet amongst UK science students and drive traffic to the Quizlet website. Using some of the amazing Quizlet-specific features, such as diagrams and flashcards, our creators shared their favourite study techniques and showcased all the benefits of the Quizlet platform. The campaign was incredibly successful, with a unique audience of over 860,000, an 88% increase versus our target.
10
Creators
50
Content Pieces
866k
Audience
2.2M
Impressions
94.4K
Engagement
35.7K
Clicks
Intuit Quickbooks Logo above testimonial
'Working with Influencer was great. Their expertise and dedicated team helped us to create some brilliant work for our clients.'
‘Influencer were great at responding to a tight and specific brief by finding us influencers who fit the bill and could create great content for our campaign, in no time. End to end, really slick and smooth process.’
are you ready to
make Waves
If you have any questions please contact support@influencer.com