Ahead of the launch of the new MAC Powder Kiss range, we worked with creators to deliver authentic and engaging content focused on MAC’s newest product. Our diverse range of creators produced Instagram feed posts, Reels, and TikTok content along with Instagram Story frames. In creating genuine and informative content, they were able to bring to life the key product benefits of the new Powder Kiss range and encourage their followers to explore MAC’s newest product.

Our brand ethos is to make waves of influence, so when PrettyLittleThing approached us with the ambition to deliver brand awareness at scale, we knew exactly how to deliver. The brand was well-versed in influencer marketing through Instagram, but wanted to reach new audiences on YouTube, while maintaining the high engagement rates their previous campaigns had achieved. We partnered with a global selection of creators in 5 different markets across Europe, Australasia, and North America to deliver 75 YouTube clothing haul videos. These integrated videos were supported by Instagram Stories and IGTV content, to achieve the target campaign engagement rate. The content produced equated to almost 24 hours worth of branded footage for the brand. As a result, we were able to reach 3.5 million people, all while maintaining an exceptionally high engagement rate of over 3%, making this one of PrettyLittleThing’s most successful influencer campaigns to date.

The campaign aim was to produce genuine, summer-focused branded content that drove awareness of the Starbucks brand and helped to spark a conversation among the brand's target audience around their favourite summer activities. To do so, we worked with 8 of France’s most creative lifestyle creators, who showed their audience just how the Starbucks brand and their favourite Starbucks’ products fitted into their summer activities.

The campaign aim was to generate excitement around the new Jumanji and to drive footfall to ODEON cinemas across the UK to watch the film. To do so, we worked with a variety of creators who all produced highly creative and engaging content, which focused on our creators immersing themselves in the world of Jumanji.