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official Meta Creative Marketing Partner for Facebook and Instagram

The Meta Creative Partner badge, which Influencer received in 2021, recognises specialist creative solutions, which combine art and technology in order to produce high-quality assets that drive results across Meta apps and services. 
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Why is this partnership so important
to Influencer
This partnership was forged to assist advertisers of all sizes in achieving their business goals across awareness, consideration and conversion campaigns. As a Meta partner we:
Streamline the process of influencer marketing and branded content production. 
Generate creator advocacy and deliver authentic brand messaging at a competitive price point.
Have undergone a formal vetting and approval process to ensure that we are a leader in our industry and are championing innovation. 
Have an in-depth understanding of Facebook and Instagram creative considerations and products.
We are recognised as an official Meta Creative Marketing Partner for Facebook and Instagram, and can't wait to see how we grow our relationship to continue delivering success for our clients.

Influencer’s STRATEGY DIRECTOR, Olly gosling, stated:

“At its core a successful creator campaign relies on impactful creative, distributed to the right audiences, in the right format at the right time. Creativity comes from combining the experience and insight of our creative strategy team, with the unrivalled creative excellence of our creator community, and our distribution and measurement capabilities are super-charged by the integration of Meta’s tools and data into our technology platform, Waves. I’m delighted that this has led to us being recognised as an official Meta Creative Marketing Partner for Facebook and Instagram, and can’t wait to see how we grow our relationship to continue delivering success for our clients.”
olly gosling
GROUP Strategy Director
Case studies
For Meta
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M∙A∙C Cosmetics
M∙A∙C Powder Kiss
Ahead of the launch of the new MAC Powder Kiss range, we worked with creators to deliver authentic and engaging content focused on MAC’s newest product. Our diverse range of creators produced Instagram feed posts, Reels, and TikTok content along with Instagram Story frames. In creating genuine and informative content, they were able to bring to life the key product benefits of the new Powder Kiss range and encourage their followers to explore MAC’s newest product.
5
Creators
25
Content Pieces
1.4M
Audience
337K
Impressions
39.3K
Engagement
78.6K
Impact
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Pantene
Pantene: The Power of Grey
The campaign aim was to spark conversation around embracing grey hair and encouraging women to celebrate it, especially in a world where there is a stigma around going grey and many feel they must cover it up. To do so, creators shared an image of an unbranded billboard at Westfield Shopping Centre, which highlighted the grey-hair stigma. In separate content, our creators then revealed that it was Pantene behind the billboard and encouraged their audience to get involved in Pantene's discussion about grey hair.
17
Creators
1M
Audience
730K
Reach
55.4K
Engagement
10.5%
Reach Rate
2.5%
Engagement Rate
19.2%
Impact Rate
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Pantene
Pantene's Gold Series
Our aim was to highlight Pantene’s Gold Series as the go-to haircare range for women with afro hair. To celebrate the launch of three new products within the range, we invited 5 content creators to the Afro Hair and Beauty Live event in London, to learn about the products and tell their audience about them. We also worked with 4 other content creators, to produce content which showcased them using the product range at home.
9
Creators
397K
Audience
243K
Views
41.7K
Engagement
663
Saves
11%
View Rate
10.5%
Engagement Rate
58.3%
Impact Rate
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Odeon
Jumanji: The Next Level
The campaign aim was to generate excitement around the new Jumanji and to drive footfall to ODEON cinemas across the UK to watch the film. To do so, we worked with a variety of creators who all produced highly creative and engaging content, which focused on our creators immersing themselves in the world of Jumanji.
4
Creators
400k
Audience
119k
Reach
12.9k
engagements
19x
content created
1.8m
cumulative audience
6.5%
Reach rate
3.1%
Engagement rate
Intuit Quickbooks Logo above testimonial
'Working with Influencer was great. Their expertise and dedicated team helped us to create some brilliant work for our clients.'
‘Influencer were great at responding to a tight and specific brief by finding us influencers who fit the bill and could create great content for our campaign, in no time. End to end, really slick and smooth process.’
are you ready to
make Waves
If you have any questions please contact support@influencer.com