news, articles and insights from the influencer team
In the News
Influencer co-founders Ben Jeffries and Caspar Lee named in Forbes 30 Under 30
Influencer co-founders Ben Jeffries and Caspar Lee have been named in Forbes’ fifth annual 30 Under 30 list, in the European Media and...
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Resources for Brands
Are brands stifling creativity within influencer marketing?
Caspar Lee, co-founder and chief visionary officer of Influencer.com, began his career on YouTube in 2010 and has since amassed a...
Resources for Brands
Why Brands Should Be Engaging Creators, Long Term
The world of influencer marketing is changing all the time, and one of the key changes that we’re noticing is that brands and creators...
Resources for Brands
Could Influencer Marketing Save The High Street?
The rise of Influencer marketing has helped to create a whole new world of online brands that are going from strength to strength...
Resources for Brands
The Legal Issues That Influencers and Marketers Must Get Right
The exponential growth of influencer marketing has caught the eyes of many across the commercial landscape. It is an area that has become...
Resources for Brands
Why Instagram will win with creators
At last count, there were almost five million pieces of brand-influencer collaboration content on Instagram, a number that’s only...
Resources for Brands
The Value Of Contracted Influencer Marketing Campaigns In Travel
We already know that content creators play a huge role in influencing the purchase decisions of their target audience, with 31% of global...
In the News
Influencer launches Influencer Labs, Insights and Data Workshops aimed at educating advertisers
Influencer, Europe’s leading influencer marketing platform, has launched Influencer Labs, a first to market series of insights and data...
Resources for Brands
Are We Placing Too Much Value On Data In Influencer Marketing?
The past year has seen a fairly significant shift in most brands and agencies’ approach to influencer marketing, with a firm move away...
