Influencer x TikTok partnered with House of Fraser to increase traffic to their website and drive sales in the run up to Christmas 2021. To do so, we partnered with 5 creators who all represented a different one of House of Fraser’s five key focus pillars and creators choose products from the selection on offer in their category. The brief was left relatively open, allowing the creators to have freedom over their treatments and convey key messages in a way that felt authentic to them. The result was a collective of unique and engaging videos. As a result, the campaign produced over 165K engagements, 3.8M unique reach and with a CPM of £4.44.