We were tasked with raising awareness of giffgaff's student golden goodybag, as well as the freedom and value that giffgaff offers to students - no contracts and the ability to cancel your plan at anytime. We partnered with 13 student creators on TikTok and asked each of them to promote the new exciting student golden goodybag. Each student produced one TikTok video, creating a series of content that ranged from comedy sketches to money-saving tips for those at uni. We achieved a whopping 21,976,789 impressions, which represents a 110% increase versus our target of 10,489,000. We also surpassed our target engagements of 165,000 by 84%, delivering over 304,047 engagements.